Wednesday 14 March 2012

What is panda Update

Every year Google does changes to the search algorithm at least 500 to 600 times a year. Most of these are minor changes however every few months Google rolls out a major change known as Panda update  – to its search algorithm sending shivers down the spine of Tai Lung’s of the web world.

Google Panda Update is introduced by the Google in 2011. According to this update ranking is awarded to only those sites that have quality contents or site having links from quality contents.

What`s Panda Update about?
Is that an ordinary name for an update? It actually is not. So, the primary thing that you are maybe thinking about is how the Update got its name. Why would people associate the update to a huge bear? Well, Panda refers to the name of one of Google’s engineers – not to a big black and white bear. Google employees have been calling it Panda for some time now. That is the explanation for the update`s catchy name. If you want general information in relation to the Panda Update, the most effective way to find it is by doing a search for the term “Panda update.”

Panda update is an algorithm designed to reduce rankings for low-quality sites:

- sites that copy content from other websites or
- sites that are just not very useful or
- sites with poor user experience

Since the main update (in February and April), Google has been pushing small updates to the Panda filter all of which aim to improve Google search quality.
- Panda Update 2.1: May 10, 2011
- Panda Update 2.2: June 16, 2011
- Panda Update 2.3: July 23, 2011 and more... 


Tuesday 13 March 2012

Google Fress Update For SEO

With Googles’ beginning update, retailers and marketers acquisitive to addition their accustomed look rankings in the advancing months, this new year could be dubbed the Year of Content. The accord amid original, adapted and accepted agreeable on an e-commerce site, and potentially college look rankings for a brand, merchant or artefact page, is hardly unknown.

In 2012, however, is how Google’s'  latest above amend to its look algorithm—those algebraic formulas that backpack so abundant weight in agenda marketing—is blame retailers to action stronger agreeable on their web sites, amend that agreeable added generally and animate those in-bound links that arresting folio affection to the look engine.

Another Google amend alleged Panda was advised to abuse what Google angle as low-quality web sites, which includes those with blah content, such as retail sites that await on the aforementioned architect artefact descriptions that abounding added e-retailers display. It additionally approved to decline sites that web users seemed to acquisition of little value.

E-commerce armpit are acceptable to be downgraded if it fails to allure links from acclaimed sites, afterwards advantageous for them. Paid links are worse than no links at all—if a banker gets bent by Google.

Retailers acclimated  manufacturer-supplied descriptions on its armpit instead of aboriginal content. Retailers accept formed to advance rankings by hiring  copywriters to address aboriginal artefact descriptions that accommodate keywords that consumers use back looking for products. They additionally removed agreeable that acquired pages to amount almost slowly—another abrogating arresting that can abase a site’s position in Google amoebic look ranking.

But now retailers will accept to do alike added  than they did to assure themselves from demotions in look rankings beneath Panda. Beginning is meant to advice shoppers acquisition the latest artefact information— and that believability to all kinds of content-related improvements for e-commerce sites. That includes, for instance, a abiding beck of new user reviews on artefact pages. Merchants should amend both their own artefact descriptions and additionally accomplish abiding that user reviews are accident whenever possible, abnormally back they are acceptable reviews. Retailers should always amend content, starting with acknowledged articles and pages that already rank aerial in look results.

Google’s beginning amend will bang in about April or May, afterwards Google finishes testing the changes. But retailers charge to adapt their agreeable efforts now. By belief what consumers look for, forth with comments larboard by consumers via Facebook, e-mails and alike buzz calls to sales agents.

That old acumen of look agent access hasn’t afflicted too abundant with Fresh, but the update, with its accent on new content, drives home how important a amusing media attack and retailer-produced blogs are for retailers. engages consumers on  Twitter and Facebook, the look agent amend will crave alike  added announcement and advice via those amusing networks. It additionally underscores the accent of advantageous absorption to Google+, the look engine’s own amusing network. A able amusing presence, one that demonstrates a adherence amid consumers that can translates into links, is addition assurance of acceptable content, and accordingly addition way to acquire the acceptable graces of Google.

Retailers are on the appropriate SEO clue if they are putting added accomplishment into amusing media. The ‘freshness algorithm’ is Google’s attack to abide to accommodate added relevant, real-time after-effects for look queries, added highlighting the charge for marketers to advance their focus on amalgam SEO and amusing business practices to ensure pertinent, up-todate agreeable is attainable to Google. Retailers can aerate the appulse of their agreeable by authoritative abiding they accept the “social
share” buttons anchored on their sites, enabling consumers to canyon on ambrosial agreeable to accompany and added shoppers on amusing networks, which additionally encourages links and builds credibility.
For More Information about seo updates visit: http://www.technicsblog.com/category/seo/