Now we will talk about Meta Tags in HTML pages and how important they are for SEO. But first as usually we will describe how Search Engines work. Search Engines use special crawlers, known also as bots. Their main target is to scan your HTML pages and collect information from them.
Meta tags are specific html tags set at the begining of html page(short summary paragraphs) - they describe web page and its content! It is recommended for webmasters to set at least these 2 meta tags - Meta Description and Meta Keywords. There are also another meta tags that are use by bots - some of meta tags are used by only specific search engine crawlers.
When we are talking about top search engine results, how is depend on meta tags and keywords? This is a simple question with no easy answer. Not only does the answer vary depending on which search engine a marketer is targeting, but it also depends upon the changing valuations search engines place on these tags.
At one point in time the keywords tag had an impact on a web site’s position within the Search Engine Results Pages. Now the keywords tag has little impact on where a site will appear in the search results.
Soon every webmaster used these them and oftentimes overused these tags and therefore the search engine placed less importance on them. After all, not every site that adds “SEO Company” into their keywords tag can have a top 10 ranking within the SERPS for the phrase “SEO Company”.
Now look at the SERPS and notice that only in Yahoo does the site appear number one. It is not even listed on Google or MSN. The takeaway is that while the importance of this tag is minimal, Yahoo still gives it some weight.
Now this test is partially flawed since this information has appeared within the site’s source code for some time now. As one might notice when following the instructions above there are websites that have linked to Real Good Furniture, which have included the made up words on their page.
Therefore links pointing to the site now have some association with the fictitious keyword.
Here suggestion is to try this test with your own website. Make up a keywords phrase and add it as the last keyword with the keywords tag of the source code. Wait a couple weeks and then do a search on the major three search engines. Now you will know the true importance the keywords tag role plays in SEO.
Meta tags also define about the site and its services offered, Keyword tag helps of search engines to understand about the site servics. Title tag is a short description of a website and and description tags is provice full information about the website. For More Info Visit: http://www.technicsblog.com/
Nice post ......
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