search engine optimization (SEO) is the art of getting a website to work better with search engines like Google, Bing & Yahoo, and to look for achievable, ranking opportunities through keyword research. SEO is a quest for increased visibility in search engines via relevant copy, quality links, domain trust, social popularity and search engine connectivity. If you can’t be bothered with that – other stuff works just as well.
Getting long term traffic from Google is about KEYWORDS . It’s about being relevant enough for a keyword search, and being trusted enough to rank for it. You can be relevant enough with a crap site and an exact match domain, or you can be trusted enough to publish any old sh*t and see it rank above real, quality sites. Alternatively, you can use a bit of brute force and hammer links via article marketing or directory submissions, or you can just throw the rule book out and buy links, overtly or covertly, to get rankings. The latter of course, is against the ‘rules’. But MOST SEO TACTICS still work, on some level, depending on who’s doing them, and how it’s deployed.You don’t pay anything to get into Google, Yahoo or Bing, in 2011, it is common for the major search engines to find your website easily by themselves within a few days. This is made so much easier if your website actually ‘pings’ search engines when you update content. If you have trouble getting a new site into Google, consider getting some fresh Tweets to your website, and keep an eye out for Googlebot visits.