A Short description of PPC (pay per click)

Paid search marketing is a process of increasing traffic by purchasing ads on search engines like google msn and yahoo. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC and PPC basis.

Some people also refer to paid search as SEM, through here at Search Engine Land, we consider SEM (search engine marketing) to like as umbrella term that encompasses both paid search and SEO (search engine optimization).

Here is some advise is given

Another starting place is Google’s “Insider’s Guide To Google AdWords,” which you’ll find here in PDF  file format. AdWords is by many measures the most popular paid search platform used by search marketers, so the guide offers a useful introduction about ppc.

Of course, there’s many more to paid search than what’s covered in Google’s guide. You might consider some of the many print books out there with advice. Here’s our review of some newer books: A Roundup Of Best Search Advertising Books. For More Information visit: http://www.technicsblog.com/category/tech/