Wednesday 14 March 2012

What is panda Update

Every year Google does changes to the search algorithm at least 500 to 600 times a year. Most of these are minor changes however every few months Google rolls out a major change known as Panda update  – to its search algorithm sending shivers down the spine of Tai Lung’s of the web world.

Google Panda Update is introduced by the Google in 2011. According to this update ranking is awarded to only those sites that have quality contents or site having links from quality contents.

What`s Panda Update about?
Is that an ordinary name for an update? It actually is not. So, the primary thing that you are maybe thinking about is how the Update got its name. Why would people associate the update to a huge bear? Well, Panda refers to the name of one of Google’s engineers – not to a big black and white bear. Google employees have been calling it Panda for some time now. That is the explanation for the update`s catchy name. If you want general information in relation to the Panda Update, the most effective way to find it is by doing a search for the term “Panda update.”

Panda update is an algorithm designed to reduce rankings for low-quality sites:

- sites that copy content from other websites or
- sites that are just not very useful or
- sites with poor user experience

Since the main update (in February and April), Google has been pushing small updates to the Panda filter all of which aim to improve Google search quality.
- Panda Update 2.1: May 10, 2011
- Panda Update 2.2: June 16, 2011
- Panda Update 2.3: July 23, 2011 and more... 


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